Comprehensive content marketing
for local businesses
Blog + Social Media + Google Maps •
Consistent communication, regular publications, measurable results. Everything in one package. First publications within 14 days of the contract.
Check the offer for your industry
Free consultation + quote
We will call you back within 1 hour • Ask about the bonus for your industry
Three main problems with content marketing
Most companies face the same challenges that cost them visibility and potential customers.
High hiring costs
A content manager is a full-time position costing 5000-8000 PLN per month. Plus employer costs, vacations, sick leave. Even then, one person cannot professionally manage a blog, three social media channels, and a Google profile.
Lack of communication consistency
Different people handle individual channels, each working independently. The result: the blog talks about one thing, social media about another, Google My Business about a third. The client and Google do not know what the company actually does.
Lack of time and resources
10 blog articles with keyword research, 10 posts for each social media channel, publications on Google My Business – this is a full-time job. Few companies have the internal resources for this.
Solution: package AIO content marketing
Everything in one place. One strategy, consistent communication, regular publications.
Without a cohesive strategy
- Google My Business: promotions without strategy
- Blog: topics inconsistent with the offer
- Facebook: random posts without value
- Instagram: general content, lack of specifics
- LinkedIn: copying content from other channels
- SEO research: everyone does their own or none at all
- Result: blurred message, poor visibility
With the AIO package
- One keyword research for all channels
- Blog: substantive articles (1200-2000 words), SEO optimization
- Facebook: tone tailored to the audience, links to the blog
- Instagram: visual content, link in bio to articles
- LinkedIn: professional B2B message, case studies
- GBP: local SEO, practical information, links to the blog
- Result: consistent message, increased visibility, more clients
How we work
From strategy to publication – the entire process in professional hands.
ESSA SEO
SEO agency from Bydgoszcz specializing in content marketing for local businesses
Brief
We learn about your industry, goals, and target audience
Research
Keyword and competitor analysis
Plan
Schedule of topics for approval
Publication
Regular publications on all channels
Report
Monthly reports with results
What it includes AIO package
Blog, social media, and Google Business Profile – all polished and consistent.
Blog (10 posts/month)
- 1200-2000 words (depending on the industry and topic)
- SEO optimization and AI Overview 2026
- Schema markup in the article code
- 2-3 graphics (AI or provided by the client)
- WordPress preferred (other platforms to be determined)
- Insight into topics before publication
Social media (10 posts/month)
- 2-3 channels to choose from: Facebook, Instagram, LinkedIn
- Text posts with graphics
- Tone adapted to the specifics of the platform
- Thematic consistency with the blog
- Links leading to blog articles
- Publication schedule
Google Business Profile (10 posts/month)
- 10 posts per month
- Text posts with images
- Consistency with the blog and social media
- Links to blog articles
- Optimization for local SEO
- Strategic publications instead of chaotic promotions
Required accesses: For publication, we need access to all channels (blog, social media, GBP). We handle the entire process – from keyword research, through content creation, to publication.
Results for our clients
Not just SEO metrics – real impact on business. More bookings, calls, and orders.
Hotel
Start: January 2026Goal: 15% | Achieved: 35% bookings without intermediaries Zero commission for Booking.com – full control over the customer
Source: Google Search Console, Semrush (first 30 days from start)
Roadside assistance
Start: January 2026Ongoing collaboration with fleet companies Plus a few one-time orders per month
Source: Google Search Console, Semrush (first 30 days from start)
Beauty salon
Start: December 2025Phone → Visit → Regular client They didn't have Booksy and don't want it – they would end up with competitors
Source: Google Search Console (first 60 days from start)
Industry services
Start: September 2025Month-over-month growth Most queries end with an order
Source: Google Search Console, Semrush (first 120 days from start)
Pricing and terms of cooperation
The AIO package saves 498 PLN per month compared to purchasing services separately.
Services separately
- Blog – 699 PLN/month
- Social media – 699 PLN/month
- Google Business Profile – 599 PLN/month
- Lack of consistency between channels
- Lack of cross-linking
AIO package
- Blog (10 posts/month, 1200-2000 words)
- Social media (10 posts/month, 2-3 channels)
- Google Business Profile (10 posts/month)
- Thematic consistency across all channels
- Cross-linking leading to the blog
- One keyword research for all channels
- Tone tailored to the audience of each platform
Minimum cooperation period: 3 months.
Then a 1-month notice period.
Start of publication: within 14 days of signing the contract and payment.
Ask about package details
Frequently asked questions
Can I choose only the blog or only social media?
Yes, you can purchase each service separately: blog (699 PLN/month), social media (699 PLN/month), Google Business Profile (599 PLN/month). By choosing the AIO package, you save 498 PLN per month and gain communication consistency and cross-linking between channels.
What does the cooperation process look like?
After signing the contract, we conduct a brief – we discuss the industry, goals, and target audience. Then we do keyword research and present a topic plan for approval. After approval, we start content production and publication according to the schedule. You have full insight into the topics before publication.
What if I don't have WordPress?
WordPress is our preferred platform, but if you are using another CMS – contact us, and we will determine the details. We can also assist in configuring WordPress or adding a blog to an existing site.
Do you also create reels, TikTok, or stories?
The AIO package includes text posts with graphics. Video content (reels, TikTok, stories) is a separate service. Our goal with the AIO package is to build authority through substantive content and consistent communication.
What are the terms of the contract?
The minimum cooperation period is 3 months. After this period, the contract automatically extends with a 1-month notice period. The start of publication occurs within 14 days of signing the contract and making the first payment.
How quickly will I see results?
The first publications start within 14 days of signing the contract. Visibility on social media and Google Business Profile increases from the first month. SEO results (positions in Google) are usually visible after 2-3 months of regular publications. Most of our clients notice an increase in organic traffic within the first quarter of cooperation.
Who creates the graphics for the posts?
We generate graphics using AI, which allows us to create visually consistent materials. If you have your own photos, materials, or branding guidelines – we would be happy to use them. You can also provide your own graphics that we will use in publications.
Check how the AIO package can help your business
Leave your contact information, we will discuss your industry and select the best communication channels.